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The Psychology of Why You Buy Things You Don’t Need | PETE SENA | TEDxHartford
TEDx Talks· 2025-12-19 16:34
Every single one of you in this room is a liar. Especially me. The biggest lie we tell, it happens every time you buy something you don't need.You tell yourself you're buying a thing, you're not. You're buying someone you want to be. The truth is, I've stolen from you, not your money, something even worse. I've stolen how you feel about yourself.For 20 years, I've been a professional manipulator. I've made millions of dollars making you feel like you're not good enough so I could sell you the cure. Today, I ...
Gemini 3 Flash | Turn Spreadsheets Into Websites in a Flash
Google· 2025-12-17 16:03
If you're a small business owner, Gemini 3 Flash can help you get things done in minutes. Let's say I own a gym. I can upload a spreadsheet of customer requests and ask Gemini, “What's the number one thing they're asking for.” Gemini then breaks down all the feedback. Looks like the amount of classes are one of the biggest requests. So let's ask Gemini to build a solution relating to classes and develop a 30 day fitness challenge and a promotion that fixes these issues.Gemini then builds out a robust plan t ...
Why marketing is for everyone | Ruth Roschatt | TEDxKarlsruhe
TEDx Talks· 2025-12-15 17:08
Do you ever feel like you're being judged. Like when you meet someone for the first time and you're both trying to suss each other out. Or maybe when you hold a presentation at work and all eyes are on you.Or maybe you've even caught someone checking you out when they thought that you weren't looking. Whether we like it or not, we're all judging and assessing each other. And it happens really fast.I found this out for myself a few years ago. I attended what was described as a fun, friendly, female-only netw ...
X @Avalanche🔺
Avalanche🔺· 2025-12-09 17:04
RT voh 🔺 (@vohvohh)We’re hosting a Marketing workshop tomorrow for Avalanche foundersVery excited for it. If you’re an Avax founder and want to attend, shoot me a DM! ...
X @mert | helius.dev
mert | helius.dev· 2025-12-08 11:44
I'm not an expert but Ive been looking at crypto startups for 5 straight years now99% of cases your "marketing problem" is that you built something no one needs, you're bad at producthard pill to swallowthe only marketing problem in crypto is that it's mostly marketingmert | helius.dev (@0xMert_):cRypTo hAs a mArkEtiNg pRobLem, ok then explain:gambling -> prediction marketsgambling addict -> trench warriorwire fraud via tokens -> devshitcoin trader -> liquid fund managera dollar -> stablecoina keypair -> ne ...
X @mert | helius.dev
mert | helius.dev· 2025-12-08 11:32
there is simply no industry that can even fathom of coming close to the amount of marketing/rebrand psyops as cryptoin no industry ever has so much money been funneled through only words and 0 substancecrypto's marketing problem is that it's almost entirely marketing lol ...
X @Solana
Solana· 2025-12-08 09:58
RT Austin Federa | 🇺🇸 (@Austin_Federa)This is a GREAT time to say we are actually hiring fora marketing role at DoubleZero!It took us ages to find @eden_ and we're been interviewing for a Senior Community and Marketing Manager for months at this point.We pay top tier for top people.https://t.co/fWsHcDUpRg ...
X @Forbes
Forbes· 2025-12-07 08:00
30 Under 30 Marketing & Advertising 2026: How Community And Commerce Are Fueling Marketing’s Next GenMeet the next generation of marketing visionaries shaping the campaigns of today and redefining the rules of branding.https://t.co/VlPFsoTIZR #ForbesUnder30 https://t.co/S8rt0ZqBCO ...
X @Nick Szabo
Nick Szabo· 2025-12-03 01:54
RT Sama Hoole (@SamaHoole)1860s: Cottonseed is toxic waste from textile mills. Contains gossypol (liver damage, infertility, heart dysfunction).Uses: Lamp oil, soap, machine lubricant. Not food. Literally poisonous.1911: Procter & Gamble patents hydrogenation. Liquid cottonseed oil becomes solid. They call it Crisco.Problem: Nobody wants to eat industrial waste.Solution: Marketing. "Healthier than lard!" (no evidence). Free samples. Recipe books.Still losing to butter and lard.1948: P&G donates $1.7 million ...
Black Rock Coffee Bar (NasdaqGM:BRCB) 2025 Conference Transcript
2025-12-02 21:02
Summary of Black Rock Coffee Bar Conference Call Company Overview - **Company**: Black Rock Coffee Bar (NasdaqGM: BRCB) - **Industry**: Beverage and Coffee Retail Key Points and Arguments Company Leadership - **CEO**: Mark Davis, with a background in Panera Bread, focusing on development and operations [3] - **CFO**: Rod Booth, previously a consultant for Black Rock before joining the company [4] Business Model and Customer Experience - Black Rock Coffee emphasizes a unique customer experience with a focus on baristas, achieving a guest satisfaction rate of 93%-95% [5][6] - The company has a significantly lower barista turnover rate of 74% compared to the industry average of 150%-160% [5] Demand and Sales Performance - The beverage category is experiencing strong demand, with Black Rock reporting over 10% same-store sales growth in Q3 [8] - The target demographic is primarily aged 18 to 45, with a focus on coffee sales making up 55%-60% of revenue [9] - Long-term same-store sales growth is projected at mid-single digits [10] Growth Strategy - Black Rock aims for a 20% annual growth in sales, EBITDA, and store openings, with a strong pipeline for future expansion [13][14] - The company plans to open 1,000 units over the next 10 years, focusing on high-performing markets [22][23] Product Innovation and Marketing - Recent product innovations include savory food items and energy drinks, with a notable increase in food sales from 9% to 13% of total sales [16][17] - The company is enhancing its loyalty program to drive customer engagement and sales [11] Competitive Landscape - Black Rock differentiates itself from competitors like Dutch Bros and Starbucks through its lobby experience and a more diverse beverage offering [20][21] Financial Performance - Current AUV (Average Unit Volume) is approximately $1.3 million, with a store-level margin of 29.6% [30] - The company is focused on maintaining strong margins while managing costs effectively [41] Supply Chain and Labor Management - Black Rock utilizes national partners like Sysco for supply chain management, ensuring quality and efficiency [36] - The company invests in employee training and profit-sharing to enhance retention and performance [51][55] Future Outlook - The demand outlook is expected to accelerate, supported by strategic initiatives and brand awareness from the IPO [60] - Margin outlook is balanced, with potential tailwinds from tariff exemptions on coffee beans [61] Capital Expenditure - Capital allocation primarily focuses on new store openings, with plans for a third roasting facility to maintain product quality [37][38] Challenges and Opportunities - The company faces challenges related to inflation and commodity costs but is implementing initiatives to manage these effectively [42][44] Additional Important Insights - Black Rock's approach to site selection has evolved to focus on higher AUVs and better market positioning [27][28] - The company emphasizes a culture of competition and engagement among employees, which contributes to its operational success [55] This summary encapsulates the key insights from the Black Rock Coffee Bar conference call, highlighting the company's strategic direction, market positioning, and financial performance.