This story was originally published on Trucking Dive. To receive daily news and insights, subscribe to our free daily Trucking Dive newsletter. Saia hired Lisa Silverboard as VP of marketing to lead communications and community affairs work and strengthen the company’s brand, according to a news release last week. Silverboard joined the carrier in February, according to her Linkedin profile. “Lisa brings deep experience in brand development, digital marketing and integrated campaign strategy,” EVP and Chi ...

RT edo (@edoweb3)I purchased my 2nd @waleswoosh Xeet Cardafter reading the recent article about the ecosystem, I believe Xeet can literally change the game for creatorsTLDR:> no more vanity/fake metrics> brands get marketing results> creators have their own marketing flywheel that incentivizes their supporters/holdersnow sir waley let's win together ...

Perfect brands fail. That is my entire talk, right. Summed up in six seconds.Why. Because all of us have got an attention span of less than that of a goldfish. Why perfect brands will fail.Because perfect brands are going to make use of AI and AI is not a good recipe to create good brands. AI is a perfect recipe to create good products but good products do not create good brands. Think of it.Everybody has access to AI. It has democratized everything from product formulation to packaging to brand book creati ...

又抓到几个关注的推友转做营销号了。找 B 站抖音小红书的热门帖子和视频直接搬运，不留原链接。为的就是让他的推文获得更多留存时间。可能不好听，人穷志短，大概就是这个意思。以前推友可是最珍惜羽毛的那批人了。 ...

DoorDash is putting social at the heart of marketing with help from Ziwe, Rob Rausch and Duolingo’s former social-media manager https://t.co/dg0wiF2HOZ ...

Hello there to all. My name is Rohit and I'm here to talk about marketing. So marketing is not new.We all have been using marketing for years. It's something that has been forever. When we talk about marketing, let's start with an example.Long long ago when tribes used to come together for marriages, grooms didn't just used to wear clothes. They used to wear stones, feathers, and some colorful clothes as well. Not because these things were comfortable to wear, but also because these things were hard to find ...

Financial Data and Key Metrics Changes - For 2025, the company achieved net sales growth of 4% and improved adjusted EBITDA threefold to -$4.7 million [4][19] - In Q4 2025, net sales decreased 4% to $37.9 million, impacted by a shift in Costco rotation and lapping the pipeline fill to Walmart from the previous year [4][15] - Adjusted EBITDA for Q4 reached break even, exceeding expectations [4] - Gross margin for Q4 was 47.7%, a decline of 150 basis points from 49.2% in the previous year [16] - Net loss improved to $1.3 million from $6.8 million in the prior year [18][19] Business Line Data and Key Metrics Changes - The company introduced new flavors such as Strawberry Lemon Burst and Orange Creamsicle, which resonated well with consumers [5][10] - The new Costco national rotation program is expected to drive trial and visibility, particularly in regions where Zevia was previously underrepresented [25][41] Market Data and Key Metrics Changes - The company is expanding its presence in Walmart Canada and is focused on gaining distribution at Walmart's top competitor in the U.S. [12] - E-commerce sales are accelerating, with new smaller packaging options driving sales growth [12] Company Strategy and Development Direction - The company is focusing on amplified marketing, product innovation, and expanded distribution to drive growth [20] - In 2026, the company plans to broaden its consumer base and expects net sales to range from $169 million to $173 million, reflecting a 6% growth at the midpoint [20] - The company is positioned uniquely in the market as a zero sugar, clean label offering at an accessible price point [13] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's ability to capitalize on favorable trends in the better-for-you beverage category [23] - The company anticipates a shift in quarterly net sales volumes, with higher volumes expected in the first and third quarters of 2026 [21] - Management highlighted the importance of the Costco program and its potential for future national rotations based on strong initial performance [25] Other Important Information - The company announced the appointment of Andy Ruben as Chair of the Board and welcomed Suzanne Ginestro as a new Director [13][14] - The company is implementing a rolling launch for new packaging and taste improvements, with significant marketing campaigns planned for spring and summer [34] Q&A Session Summary Question: Can you explain the Costco rotation program? - The Costco program is a national rotation that enhances brand visibility and penetration in previously underserved regions, with strong initial velocities expected [25] Question: How is the company mitigating tariff exposure? - The company is implementing price increases and leveraging cost savings from productivity initiatives to offset increased aluminum costs [29] Question: What caused the shortfall in Q4 top line guidance? - The shortfall was primarily due to the timing shift of the Costco program from Q4 to Q1 [32] Question: When will the new packaging be fully in market? - The new packaging is rolling out now, with a significant marketing campaign planned for Q2 [33] Question: What is the expected gross margin trend for the year? - Gross margins are expected to dip in Q1 due to the Costco program but should return to the upper forties range starting in Q2 [57]

"Backed by" has become a meme and doesn't mean anything anymore.Over the last few years, projects have raised millions of dollars from retail based on the idea that big-name backers would surely guarantee success (Binance Labs etc).Only to be completely abandoned.It's just marketing slang, nobody caresRahul (@0xrahulweb3):Don't miss project backed by a16z https://t.co/owPxQmL1hP ...

RT Sama Hoole (@SamaHoole)Rapeseed has been grown for 4,000 years. The Romans burned it in lamps. Medieval Europeans used it for lamp oil. The industrial revolution used it to lubricate steam engines. It worked brilliantly: high heat tolerance, doesn't break down easily. Perfect for machinery. Toxic for humans.The problem: Rapeseed contains 50% erucic acid. This compound causes heart lesions in animals. Feed it to rats, their hearts develop fatty deposits and scarring. It also contains glucosinolates that s ...

नाउ दिस दिस पर्टिकुलर इवेंट आई एम श्योर इज़ फॉर एंटरप्रेन्यर्स एंड द बडिंग एंटरप्रेन्यर्स हु रियली वांट टू डू समथिंग इन देयर लाइफ। आई हैव बीन टोल्ड दैट देयर इज़ वन टॉपिक व्हिच वी नीड टू कवर इज़ कॉल्ड अ अननोन टू अनइमिनेबल। सो व्हाट इज अननोन इन अनइमिनेबल इज व्हाट वी नीड टू लुक एट आई कम फ्रॉम अ बैकग्राउंड व्हिच टॉक्स अबाउट मार्केटिंग सेल्स फाइनेंस यू नो द मैनेजमेंट स्टडीज एंड गेटिंग यू स्टार्टेड इन योर इंटू योर लाइफ एनीवेयर इन द वर्ल्ड एज आई से द वर्ल्ड इज द स्टेज फॉर यू टू परफॉर्म नाउ अननोन इज समथिंग वेयर यू कम ...