[Music] [Applause] [Music] I remember the first time my daughter took the first step. She was about a year and a half old. It was one of those usual days.She was playing on the floor trying to grab a toy which was just a crawling distance away. But that day something different happened. She tried to stand on her little leg.Wobbled, adjusted and took the first step, the very first step of her life. Followed by another. She stumbled after that.But that moment was magic. Not because you know she could reach th ...

Startup Strategy & Value Proposition - The core of a startup should be the value it brings to society, addressing pain points and improving lives, which then leads to valuation [3] - The initial step for a startup with a brilliant idea but no market presence is human conversation to gather genuine feedback, rather than immediately building websites or funnels [4] - Asking for help and genuine feedback from potential customers is crucial in the early stages, with clear intentions to improve the product or vision [5] - Public relations (PR) is an underutilized yet impactful branding channel for startups with limited resources, as endorsements influence customers more than self-promotion [9] - Authenticity should be at the core of everything a founder does to increase personal brand and endorsements [14] Marketing & Customer Engagement - Endorsements are earned by sharing customer stories and learnings, highlighting the impact of the product on their lives [10] - In today's environment, people connect with people, so founders should focus on human interaction, using AI as an amplifier, not a voice [12][13] - The traditional "4 Ps of Marketing" are evolving to "Pain, PR & Personal Branding, Partnerships, and Personification" [15][16][17] - Personification, or humanizing the brand, is essential for earning authenticity and credibility in the market [17] Scaling & Partnerships - Partnerships are essential for scaling, as exemplified by Perplexity's collaboration with telecom providers to offer free access to their Pro version [16]