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Why Tariffs Are Becoming Unsustainable For Automakers
CNBC· 2026-02-24 19:00
Tariff costs are becoming unsustainable for automakers. That's what one of the largest dealership groups warned on an earnings call on February 18th. Automakers will either have to raise prices or cut features.Prices are going up. There's no question that you're going to see that they're not going to sit back and lose billions and billions of dollars. They can't.It's just not going to happen. To give an idea of how tariffs are affecting carmakers, consider Toyota, the world's largest. US sales rose 8% in 20 ...