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Take-Two CEO calls 'Grand Theft Auto VI' the 'most-anticipated entertainment property of all time'
Business Insiderยท 2025-05-15 22:00
Core Viewpoint - The delay of "Grand Theft Auto 6" is being framed by Take-Two's CEO as a positive investment for a groundbreaking project, despite Wall Street's skepticism [1][2]. Company Performance - Take-Two's shares fell by more than 8% following the announcement of the game's delay until 2026 [2]. - The company's stock experienced another dip ahead of the earnings call, with forecasts falling short of expectations primarily due to the delay of "GTA VI" [2]. Game Development Insights - The CEO emphasized that the ambition and complexity of "Grand Theft Auto 6" surpass any previous titles from Rockstar, aiming to deliver an extraordinary entertainment experience [2][3]. - The "Grand Theft Auto" series has been described as a standard bearer for both Take-Two and the gaming industry since its inception [3]. Market Research and Future Outlook - Take-Two conducts extensive market research, which has yielded impressive results, although the CEO refrained from claiming success until the game's release [3]. - Despite the delay, executives remain optimistic about the company's overall success for the year, citing upcoming releases such as "Borderlands 4" and "Mafia: The Old Country" [3].