Abraz on fleek. She's just like a normal girl and makes this video where she gives the world a new term, a new word. Fleek goes from her mind to being used by, you know, like Denny's and stuff like brands, by celebrities.It becomes part of the way that we talk about aesthetics. Um, and I think I really wanted to pick this one because I think it's important to say too that like so much of Vine culture and by extension popular culture was made by young black internet users, like black kids, creative kids who ...

One of the things that I think Minecraft and Center shared as they both developed a lot of momentum online, which felt organic. Right. And so I'm curious when it feels like a lot of things become hits almost beyond your control.How do you plan for that when you're thinking about green, when you're thinking about marketing. Because you obviously can't factor in like, well, this one's going to go viral on TikTok and this one's right. Well, you know, the first one of the things David tasked us with was, you kn ...

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