Core Viewpoint - The article discusses the rise of the AI virtual IP YURI, created by AI.TALK, and its impact on the AI music and entertainment industry, highlighting the innovative approach of Zhao Hanqing in developing a persona that resonates with audiences [1][3][21]. Group 1: YURI's Emergence - YURI's debut video went viral, gaining significant attention across multiple platforms, including Bilibili and NetEase Cloud Music, with a previous single "Surreal" achieving over 7 million views [1][3]. - Zhao Hanqing, the creator behind YURI and AI.TALK, aimed to establish a personalized AI character that could connect emotionally with the audience [8][21]. - The success of YURI is attributed to the long-term efforts and experimentation of AI.TALK, rather than a sudden market push [20][39]. Group 2: AI.TALK's Strategy - Zhao's strategy involved using existing celebrity IPs to validate AI-generated content before transitioning to original characters like YURI [9][10]. - The development of AI music technology, particularly advancements like OmniHuman-1, enabled the creation of YURI's music, marking a significant shift in the capabilities of AI in entertainment [11][12]. - AI.TALK operates more like a boutique studio focused on quality IP creation rather than a mass production company, emphasizing the importance of building a brand with added value [15][38]. Group 3: Trust and Emotional Connection - The core value of YURI lies in establishing trust with the audience through quality content and interactive engagement [21][22]. - Zhao emphasizes the importance of creating a distinct personality for YURI that differs from real humans, allowing for a unique emotional connection [22][24]. - YURI's character is designed to provide emotional support and companionship, addressing a market need for high-quality virtual interactions [27][29]. Group 4: Market Dynamics and Future Outlook - The article highlights the challenges in the AI content creation market, including price wars and the oversaturation of similar content, which can dilute brand value [35][36]. - Zhao believes that the future of AI-generated content will require a focus on high cognitive, creative, and aesthetic costs to differentiate from low-cost production [40][41]. - The goal for YURI is to maintain sustainable growth and value creation over time, rather than seeking immediate viral success [43][44].