A lot of what goes into figuring out if you like something, is it to be able to rapidly see it as fast as possible. RTX rendering and Unreal Engine is helped. Industrial Light and Magic improve not just the efficiency and speed of storytelling, but it's also increased the quality and the type of answers that you're trying to figure out as a creative.GPU accelerated rendering has really had an impact on how we do reviews. With RTX rendering, we're able to have real time reviews. So the visual effects supervi ...

Core Insights - iQIYI has partnered with CGModel.com to exclusively license and commercialize premium 3D digital asset packs, enhancing the commercialization and efficiency of digital assets in China's entertainment industry [1][2] - The initial digital asset pack, "Tang Dynasty Architecture - Luoyang City," includes over 40 high-fidelity models that authentically recreate Tang Dynasty architecture [1][2] - iQIYI aims to expand its Digital Asset Library, which currently contains over 10,000 digital assets, to meet the growing demand for cross-scenario asset reuse in content production [4] Industry Trends - The market for high-fidelity, photorealistic digital assets is experiencing significant growth due to the widespread adoption of virtual production technologies and increasing demand for diverse content creation across gaming, VR/AR, and other applications [3] - Reusable, high-quality digital assets can significantly reduce workloads in both pre- and post-production workflows, leading to improved production efficiency [3] - iQIYI has established itself as a leader in investing in and scaling virtual production, successfully implementing processes for reusing digital assets across multiple commercial scenarios [3] Company Developments - iQIYI's Digital Asset Library integrates traditional 3D techniques with advanced technologies like AI and 3D scanning, expanding asset development capabilities [4] - The effectiveness of the Digital Asset Library has been demonstrated in iQIYI's original productions, which have benefited from shorter production cycles [5] - Notable productions, such as "Southern Anecdote" and "Fangs of Fortune," have utilized the Digital Asset Library, showcasing its impact on production efficiency and immersive experiences [5]