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Can Pricing Power Offset Soft Cigarette Volumes at Altria?
ZACKS· 2026-02-04 17:05
Key Takeaways MO saw a 10% domestic cigarette volume decline in 2025 amid illicit e-vapor growth and income pressures.MO's higher pricing and lower per-unit settlement charges lifted smokeable OCI despite lower shipments.MO's adjusted smokeable OCI margin expanded 1.8 pts to 63.4% in 2025, showing pricing partly offsets volumes.Altria Group, Inc. (MO) continues to navigate a challenging landscape in the smokeable products segment, where significant volume declines are being tested against its pricing power. ...