报告基于对全球 21 个国家 2.2 万名消费者和 1970 名营销决策者的调研，深入剖析了 "围墙花园"（封闭数字生态平台）的使用现状、消费者行为趋势、营销 者面临的挑战与机遇，核心洞察如下： How Cons and Mark Walled Ga 《 2025 Global Insigl DW 在消费者行为方面，"围墙花园" 占据了用户每日 3.5 小时数字媒体休闲时间的主要份额。平台使用呈现明显的人口统计差异：YouTube 以 72% 的全球使用 率领跑，Facebook、Instagram 和 TikTok 紧随其后，18-24 岁年轻人偏好视觉化视频平台，而 45 岁以上群体更依赖 Facebook 和传统电视新闻。新闻消费渠道 分化显著，18-44 岁群体中超 40% 以社交媒体和视频平台为主要新闻来源，而 45 岁以上群体对电视新闻的依赖度达 59%。 社交影响力与电商融合趋势凸显，54% 的消费者受社交媒体影响者影响，31% 表示影响显著，23% 曾因影响者帖子下的正面评论购物，其中微影响者 （1000-10 万粉丝）互动率最高。社交电商快速增长，全球 30% 的消费者曾通过社交平台购物，亚 ...

Core Insights - The Trade Desk's stock is experiencing significant declines, down 12.1% following news of Netflix's integration with Amazon's DSP and a downgrade from Morgan Stanley [1][5] - The Trade Desk has been the worst-performing stock in the S&P 500 this year, facing challenges from competition, particularly from Amazon [3] - The partnership between Netflix and Amazon will enhance Amazon's DSP attractiveness to advertisers, further complicating The Trade Desk's competitive landscape [4] Company Performance - The Trade Desk's growth has slowed, leading to poor stock performance in two of the last three earnings reports, raising concerns among investors [6] - Morgan Stanley downgraded The Trade Desk's rating from overweight to equal weight and reduced its price target from $80 to $50, citing "mounting headwinds" [5] Competitive Landscape - Amazon is emerging as a significant competitor in connected TV, having signed a deal with Roku and integrating its DSP with major streaming services [7] - The collaboration between Netflix and Amazon represents a strengthening of "walled gardens," which poses a challenge for The Trade Desk [4]