Core Insights - The Coca-Cola system in Morocco significantly contributes to the local economy, supporting over 37,000 jobs and generating $724 million in value-added economic activity in 2024 [2][3][4]. Economic Contribution - The Coca-Cola system, including its bottlers and local suppliers, contributed $724 million in value-added economic activity in 2024 [2]. - The system supported over 37,000 jobs, with 2,273 direct jobs and an additional 35,000 jobs through suppliers and partners, indicating a multiplier effect of 15 jobs for every direct job created [3]. Local Integration - The Coca-Cola system sourced $302 million worth of goods and services from Moroccan suppliers in 2024, supporting various industries such as sugar production and packaging [4]. - The company emphasizes its commitment to local communities and economic development through long-term investments and partnerships [5]. Social Responsibility - The Coca-Cola system is involved in the Africa Water Stewardship Initiative, with a nearly $25 million investment aimed at improving water security across 20 African countries by 2030 [6]. - The initiative focuses on enhancing access to safe water and building community climate resilience [6]. Research Methodology - The socio-economic impact study conducted by Steward Redqueen assessed the direct, indirect, and induced economic impacts of the Coca-Cola system, combining operational data with third-party economic sources [7]. - The analysis illustrates the extensive economic ripple effects of Coca-Cola's operations, from agriculture to retail [7][8].