Pricing Transparency - Alloy publishes the purity (e g, 14 karat or 18 karat) and gram weight of gold alongside its offers, allowing customers to calculate the value themselves [1] - Customers can calculate the percentage they are getting paid by multiplying the purity, weight, and the price of gold that day [2] - Gold buyers who do not provide purity, weight, and current price information should be viewed with suspicion [2] Factors Influencing Gold Value - The key factors determining the price of gold are purity, weight, and the current market price [2][3] - Fluctuations in the price of gold can significantly impact the value of gold pieces from day to day or week to week [3] Market Dynamics - The gold industry is experiencing a fascinating period due to fluctuating gold prices [4] - The value of the same quantity of gold can vary significantly month to month, as demonstrated by a coin collector client [4]