Core Insights - Kering is selling its beauty division to L'Oreal for 4 billion euros ($4.66 billion) [2] - The acquisition includes the House of Creed and licenses for Kering brands like Gucci, Bottega Veneta, and Balenciaga [2] - A strategic committee will be established to ensure coordination between Kering brands and L'Oreal [2] - Both companies are exploring joint business opportunities in the wellness and longevity market [2] - The deal is expected to close in the first half of 2026, with L'Oreal paying royalties to Kering for the use of its licensed brands [2] Company Specifics - L'Oreal's CEO highlighted Creed as a fast-growing player in the niche fragrance market [2] - Kering's CEO emphasized the potential for growth in fragrance and cosmetics for its major houses through this partnership [2] - The deal follows a precedent where L'Oreal acquired the beauty license for Kering's Yves Saint Laurent brand in 2008 [2]