Key Takeaways CELH acquired Alani Nu to expand into wellness-driven, female-focused energy drink markets. Alani Nu's Q1 retail sales surged 88%, with market share climbing 221 basis points to 5.3%. Combined, Celsius and Alani Nu drove 20% of category dollar growth and hold 16.2% market share.Celsius Holdings, Inc. (CELH) is expanding beyond its core fitness-focused energy drinks with the addition of Alani Nu, a brand that directly appeals to female consumers. On April 1, 2025, CELH officially closed the a ...