Toronto, Ontario--(Newsfile Corp. - January 14, 2026) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leading consolidator of emerging restaurant brands, is pleased to announce that its Heal Wellness brand ("Heal") has secured both a franchisee and a real estate location in Shawnessey Village, a high-traffic retail node in Calgary, Alberta. This milestone further advances Heal's disciplined, asset-light growth strategy across key Western Canadian markets with an ...

Core Insights - Happy Belly Food Group Inc. announces the grand opening of a new Heal Wellness location in Calgary, Alberta, marking the brand's 6th location in Calgary and 9th in Alberta, contributing to its expansion in Western Canada [1][3][4] Expansion and Growth - Heal Wellness currently operates 28 locations and has over 168 in development, indicating strong growth potential within the quick-service restaurant (QSR) sector focused on wellness [4][5] - The new location in Bridgeland is strategically positioned to attract a diverse customer base, including young professionals, families, and health-conscious consumers, enhancing Heal's market presence [3][4] Business Model and Strategy - The company emphasizes a scalable, asset-light growth model, partnering with strong local operators to maximize the brand's reach in high-quality trade areas [3][4] - The multi-unit franchisee in Calgary is committed to expanding their Heal portfolio, aiming for a total of 15 units, showcasing the brand's attractive unit economics [3][4] Brand Positioning - Heal Wellness aims to establish itself as a leading smoothie bowl and wellness QSR brand in Western Canada, focusing on fresh, energizing food options that cater to busy lifestyles [3][8] - The brand prides itself on using high-quality superfood ingredients in its offerings, which include smoothie bowls and smoothies designed to support active lifestyles [8]