Toronto, Ontario--(Newsfile Corp. - August 25, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that further to its signed Multi-Unit Franchise Agreement for 5 Stores on Vancouver Island, British Columbia on June 17th, it is pleased to announce that the first real-estate location of that agreement has been secured at University Heights Shopping Centre - University of V ...

Happy Belly Food Groups Heal Wellness QSR Announces the Signing of its Second Franchise Agreement for the Province of Quebec August 19, 2025 6:00 AM EDT | Source: Happy Belly Food Group Inc. Toronto, Ontario--(Newsfile Corp. - August 19, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada is pleased to announce that further to its 40-unit area development agreement for the province of Quebec sig ...

Happy Belly Food Groups Heal Wellness QSR Announces the Signing of Its First Franchise Agreement for the Province of Quebec To view an enhanced version of this graphic, please visit: https://reportify-1252068037.cos.ap- beijing.myqcloud.com/media/production/n_image_ea0b2f720f2648f75724f8c628ed26a4.jpg August 15, 2025 6:00 AM EDT | Source: Happy Belly Food Group Inc. Toronto, Ontario--(Newsfile Corp. - August 15, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), ...

August 14, 2025 6:00 AM EDT | Source: Happy Belly Food Group Inc. Happy Belly Food Group's Heal Wellness QSR Announces the Signing of a Franchise Agreement and Real-Estate Location in Calgary's Britannia Neighborhood, Alberta Toronto, Ontario--(Newsfile Corp. - August 14, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company"), a leader in acquiring and scaling emerging food brands across Canada, is pleased to announce the signing of a franchise agreement with a multi ...

Core Insights - Happy Belly Food Group Inc. has announced the opening of its 8th corporate store for the Heal Wellness brand in downtown Oakville, Ontario, focusing on fresh smoothie bowls and smoothies [1][3] - The company emphasizes a disciplined organic growth model, utilizing free cash flow to enhance growth and maximize shareholder returns [3][5] - Heal Wellness is rapidly gaining national brand recognition, establishing itself as Canada's first coast-to-coast smoothie bowl brand with 195 units secured through national development agreements [5] Company Strategy - The company is committed to a balanced approach between corporate and franchised locations to expand its national footprint [3][5] - The strategic location in downtown Oakville is expected to attract a health-conscious demographic, aligning with Heal's offerings [3] - Happy Belly's broader portfolio includes 616 contractually committed retail locations across various stages of development, construction, and operation [5] Market Position - Heal Wellness is building strong momentum with a consistent flow of franchise agreements and strategic real estate acquisitions nationwide [3][5] - The brand is cultivating customer loyalty and enhancing brand awareness, reinforcing its long-term vision and franchise model [5] - The company aims to create sustained and predictable growth across its brand ecosystem through 2026 and beyond [5]

Core Insights - Happy Belly Food Group Inc. has successfully secured a real estate location for its Heal Wellness franchise in Grand Prairie, Alberta, marking a significant step in its expansion strategy [1][3] - The company aims to establish Heal Wellness as the leading acai bowl and smoothie brand in Canada, with a focus on organic growth and strategic acquisitions [3][5] - Heal Wellness has signed its 50th franchise agreement and is on track to open the new location in Q4 2025, reflecting strong demand and brand recognition [3][5] Company Overview - Happy Belly Food Group Inc. specializes in acquiring and scaling emerging food brands across Canada, with a current portfolio of 616 contractually committed retail locations [9][5] - The company emphasizes a scalable, asset-light expansion model, which is designed to create long-term value for shareholders [5][3] Market Opportunity - Grande Prairie, Alberta is identified as a promising market for Heal Wellness due to its youthful, health-conscious population and limited competition in the health-focused fast-casual sector [6] - The city has a population nearing 70,000 and is experiencing steady economic growth, making it an ideal location for wellness-oriented food concepts [6] Brand Development - Heal Wellness is rapidly gaining national brand recognition and aims to be Canada's first coast-to-coast smoothie bowl brand, enhancing customer loyalty and visibility [5][3] - The brand offers a diverse range of fresh wellness foods, including smoothie bowls and smoothies, crafted with high-quality superfood ingredients [7]

Core Insights - Happy Belly Food Group Inc. has expanded its franchise agreement with an existing multi-unit franchisee in Alberta from 10 to 15 units for its Heal Wellness brand, which specializes in fresh smoothie bowls and smoothies [1][3][5] - The expansion reflects strong organic support from the franchisee base, indicating a growing interest in multi-unit ownership among existing operators [3][5] - Heal Wellness is recognized as Canada's first national smoothie bowl brand, with a scalable, asset-light model that supports its growth and enhances value for franchise partners and investors [5][6] Company Overview - Happy Belly Food Group Inc. is a leader in acquiring and scaling emerging food brands across Canada [9] - The company has a total of 616 retail locations under contract, which includes development, construction, and operational stages, indicating a robust franchise pipeline [5][6] Brand Performance - Heal Wellness has seen significant growth since its initial five-unit agreement in October 2023, doubling to 10 units by May 2024, and now expanding to 15 units [3][5] - The brand is experiencing increasing brand awareness and customer loyalty, contributing to its expanding national footprint with additional units under construction in Alberta, Ontario, and Prince Edward Island [5][6] Strategic Growth - The company is focused on a strategic blend of organic growth and targeted acquisitions to accelerate the momentum behind Heal Wellness and its broader portfolio [5][6] - By aligning with experienced operators and securing prime real estate, Happy Belly aims to strengthen its long-term fundamentals and deliver sustained growth through 2026 and beyond [6]

Core Insights - Happy Belly Food Group Inc. has opened its 27th Heal Wellness location in Calgary, Alberta, with the grand opening scheduled for July 12, 2025 [1][2] - The company is experiencing significant growth and brand recognition across Canada, positioning Heal as a national smoothie bowl brand [3][4] - Happy Belly's strategy combines organic growth with strategic acquisitions, leading to a robust franchise pipeline and expansion plans [2][7] Company Expansion - The new Heal Wellness location is part of a broader expansion strategy, with more units under construction in Alberta, Ontario, and Prince Edward Island [4] - A total of 195 units for Heal Wellness are secured under development agreements across Canada, indicating a strong growth trajectory [4][7] - The Happy Belly portfolio includes 616 retail locations under contract, showcasing a disciplined approach to growth through careful partner selection and prime real estate [7] Brand Development - Heal Wellness aims to provide quick, fresh wellness foods, focusing on smoothie bowls and smoothies made with superfood ingredients [8] - The brand is gaining customer loyalty and recognition, with existing franchisees expanding into multi-unit ownership, reflecting confidence in the operational model [3][4] - The company's asset-light approach and strong franchise engagement are unlocking value for stakeholders and signaling long-term growth potential [3][4]

Core Viewpoint - Happy Belly Food Group Inc. is expanding its presence in Canada with the opening of its 26th Heal Wellness location, indicating strong growth and a strategic focus on scaling emerging food brands [1][3]. Company Expansion - The new Heal Wellness location is situated in Aurora, Ontario, and will officially open on July 5, 2025 [1]. - The company has experienced significant growth, with more locations under construction and scheduled to open throughout 2025 [3][4]. - Happy Belly has secured 195 units under development agreements across Canada, positioning itself for continued expansion as Heal aims to become a national smoothie bowl brand [4][6]. Franchise Development - Happy Belly has a robust franchise pipeline with 606 retail locations under contract, which includes projects in various stages of development [6]. - The company emphasizes careful selection of partners and prime real estate to maintain growth momentum through 2026 [6]. Product Offering - Heal Wellness focuses on providing quick, fresh wellness foods, including a diverse range of smoothie bowls and smoothies made with superfood ingredients [7].

Core Viewpoint - Happy Belly Food Group Inc. is expanding its Heal Wellness brand with the opening of a new location in Toronto, marking significant growth in its franchise operations and solidifying its position as a leading smoothie bowl brand in Canada [1][2][3]. Company Expansion - The new Heal location will be situated in a high foot-traffic area in Toronto and is expected to open in late Q1 of 2026 [1]. - Heal Wellness currently operates 25 locations, with plans for further national expansion through a disciplined approach to both organic and inorganic growth [3][5]. - Happy Belly has a total of 591 franchise locations contractually committed across its portfolio, which includes units in planning, construction, and operation [5]. Brand Strength - The company emphasizes its commitment to delivering quality products, working with great people, and establishing sustainable processes as the foundation of its success [3]. - The growth of franchise partners and the addition of new locations validate the strength of Happy Belly's emerging brand portfolio [2]. Future Outlook - The company anticipates finalizing more franchise agreements and premium site selections, contributing to predictable growth in 2025 and 2026 [2][5]. - Happy Belly's development pipeline is gaining momentum, with expectations for more openings in the coming months [5].