Core Insights - Nike's "Win Now" turnaround strategy is showing mixed results, with some areas performing well while others still face challenges [1] - The company reported Q1 revenue of $11.7 billion, a 1% increase year-over-year, driven by growth in North America, wholesale, and the running category [2] - CEO Elliott Hill emphasized that the comeback will take time and progress will not be linear [1] Revenue Performance - North America revenue increased by 4% compared to Q1 of fiscal year 2025, contributing to overall growth [2] - Wholesale revenues reached $6.8 billion, up 7% from the previous year, indicating improvement in wholesale partnerships [3] Challenges and Areas for Improvement - Revenue in Greater China fell by 10% due to "structural challenges" in the marketplace [8] - The direct-to-consumer and online business segments require further development to enhance their premium positioning and reduce promotional activities [9][10]