Core Insights - Synchrony has partnered with Babes in the Dirt as the official financing partner for the 2025 Off-Road Adventure Series, aiming to support women's participation in powersports [1][2][4] - Babes in the Dirt is the largest network for women off-roaders in the US, established to transform the powersports industry and promote inclusivity [3][9] - Women are the fastest-growing segment in the powersports market, highlighting a significant opportunity for growth and engagement [2][3] Company Overview - Synchrony is a leading consumer financial services company, providing access to credit and banking products for nearly 100 years, serving tens of millions of people [6] - KTM North America, a subsidiary of KTM AG, is recognized as Europe's leading high-performance motorcycle manufacturer, known for its competitive edge in the powersports industry [7][8] Event Sponsorship and Impact - Synchrony will facilitate financing for motorcycle sales, parts, garments, and accessories through Babes in the Dirt, addressing the needs of attendees who intend to purchase motorcycles [4] - In 2024, 23% of attendees at Babes in the Dirt events did not own a motorcycle but planned to buy one, indicating a strong demand for financing options [4] Mission and Goals - Babes in the Dirt aims to create a supportive environment for women in the powersports community, encouraging participation and adventure [5][9] - The collaboration with Synchrony and KTM is designed to enhance accessibility to motorcycles and related services for aspiring women riders [5][6]