Core Insights - The company reported record earnings and yields for 2025, with a yield increase of over 5.5% on top of an 11% increase from the previous year, indicating strong demand for its offerings [2] - For 2026, the company projects a normalized yield increase of 3%, despite consumer sentiment challenges and global volatility [3] Consumer Behavior - Consumers are being selective with their spending, prioritizing experiences such as vacations and time with family and friends [4][5] - The company is experiencing the highest booking levels ever at this time, with bookings at higher prices compared to the previous year [6] - There is a consistent demand across various cruise segments, including contemporary, premium, and luxury, indicating a broad appeal [7] Value Proposition - The company emphasizes the favorable price-to-experience ratio of cruises compared to land-based alternatives, which enhances its attractiveness to consumers [8] - The company is expanding its market reach, becoming a more prominent option for consumers looking to maximize their vacation spending [9]