Acquisition & Strategy - Elf Beauty acquired Road in a blockbuster $1 billion deal [1] - The acquisition aligns with Elf Beauty's mission to build disruptive brands that shape culture and connect communities [4] - Elf Beauty aims to help Road realize its vision of becoming a major global brand [8] - Elf Beauty does not over-integrate acquired brands, allowing founders to maintain their vision and teams [9][10] Road's Performance & Vision - Road achieved $212 million in net sales in less than 3 years, selling directly to consumers with only 10 products [3] - Road's vision, driven by founder Haley Bieber, is to build a global brand and expand accessibility beyond the United States [5] - Road's success is attributed to Haley Bieber's influence as a tastemaker, her connection with the community, and the brand's integration of lifestyle and product [11] Haley Bieber's Role - Haley Bieber is not just a celebrity but a thoughtful founder with incredible instincts and a strong connection with consumers [8] - Haley Bieber will continue to be the chief creative officer and chief innovation officer of Road, and also a strategic advisor to Elf Beauty [9] Digital Strategy & Target Audience - Elf Beauty is the number one brand among Gen Z, Gen Alpha, and millennials [13] - Elf Beauty's digital strategy focuses on engaging and entertaining its community across various social platforms, including TikTok, Twitch, and Roblox [13][14] - Elf Beauty has a number one branded experience on Roblox with a 98% rating and over 16 million plays [14] Expansion & Retail - Road is launching in Sephora locations across the nation [1] - Elf Beauty's existing digital and physical retail capabilities, as well as its global expansion, were key factors in Road's decision to be acquired [6] - Road's expansion into Canada with Sephora has seen unprecedented demand [12]