Workflow
Z世代消费需求
icon
Search documents
佳能副社长:2025年在中国相机销量力争增长10%
日经中文网· 2025-08-25 08:00
Core Viewpoint - Canon aims to achieve over 10% year-on-year growth in digital camera sales in China by 2025, targeting a return to the high growth era of the late 2000s to early 2010s, when annual growth rates exceeded 50% [2][4]. Group 1: Sales and Market Trends - In the first half of 2025, Canon's camera shipments in China increased by 16% year-on-year in terms of value, although this is a slowdown compared to the 28% growth rate in 2024 [4]. - The demand for cameras is recovering due to a surge in travel and the need for clear images and videos on social networks, with the camera market in China expected to exceed its 2019 size in 2024, reaching a historical high post-pandemic [4]. - The Z generation in China is shifting from smartphones to cameras for clearer photos and videos, prompting Canon to design models priced around 6,000 yuan that enhance video shooting convenience [4]. Group 2: Business Strategy - Canon plans to reverse the revenue decline in its enterprise business in 2024 and aims for overall revenue and profit growth in Canon China by 2025 [2][4]. - The company will leverage social networks, anime, and gaming to target student demographics in its marketing efforts [4].