Core Insights - Coca-Cola's stock experienced a decline of up to 4% following a cautious outlook for 2026, as CEO James Quincey highlighted the need for improvement in several international markets [1] - The company reported a 5% organic revenue growth in the fourth quarter, surpassing Wall Street's expectation of 4.8%, but anticipates organic sales growth of 4%-5% for 2026, which is below the 5% forecasted by analysts [2] - Adjusted earnings are projected to grow by 7%-8% this year, following a 9% increase in 2025 [2] Regional Performance - Coca-Cola is facing challenges in markets such as China, India, and Mexico, particularly due to the implementation of a soft drink tax, with flat sales reported in the Asia Pacific region during the fourth quarter [3] - In North America, the company saw a 1% increase in volumes and a 4% rise in prices in the fourth quarter, as consumers shifted towards less sugary options [3] Product Performance - Coca-Cola Zero Sugar volumes increased by 13% in the fourth quarter and 14% for the full year, while Diet Coke and Coca-Cola Light saw a 2% volume increase for the quarter and remained flat for the year [4] - The company is also experiencing growth in its protein products, such as Fairlife and Core Power, as well as hydration products like BodyArmor [4] Consumer Trends - The company is testing a new Simply Pop prebiotic soda to compete with PepsiCo's Poppi acquisition, although progress has been slow [5] - Quincey noted that while total consumer spending remains stable, purchasing habits are changing, with lower-income consumers engaging in value-based shopping [6] - Coca-Cola has implemented an affordability strategy over the past few years, which the company believes is effective in addressing these changing consumer behaviors [6]