Industry Trends - The beauty industry sees appearance becoming a tool for influence and a criterion for inclusion or exclusion [1] - Brazil is a global leader in aesthetic procedures, second only to the United States [2] - In 2023, 35 million aesthetic procedures were performed in Brazil, combining surgical and non-surgical procedures [3] - Nearly 90% of aesthetic patients are women, and almost 80% of Brazilian dermatologists are women [3] - The industry observes a trend of treating the human face like clothing, something to be changed, adjusted, copied, and completely modified [4] Societal Impact - The pursuit of an unrealistic ideal of beauty is causing a collective distortion, distancing people from themselves [9] - Society glorifies youth, and aging is often associated with loss of value, productivity, and social invisibility [13][14] - The fear of aging is common and can be explained by biological, psychological, and social factors [12][13][14] Ethical Considerations - An ethical movement in dermatology seeks to rescue individuality and respect each person's unique characteristics [19] - Beauty is not perfection but rather unique traits that are not repeated [16][21] - Aesthetic procedures should aim to enhance beauty and manage aging, not to transfigure or modify people completely [19][20] - The industry should understand that a beautiful face is more than measurements and angles; it is history, emotion, and feeling [22]