Attention Economy Overview - Attention is the new currency, traded for time on platforms [6] - Platforms use user data to target individuals, generating revenue [7] - The average person spends 2 and a half hours daily on social media, totaling 1,800 hours annually, or approximately 15% of their time if they don't sleep [3][4] Evolution of Attention - Attention has evolved from TV and radio to newspapers and now social media [10][11] - Accessibility of the internet has changed how people seek and trade attention [12] - Adaptability to change is crucial for staying relevant in the attention economy [15] Strategies for Leveraging Attention - Being on social media helps individuals stay relevant [5] - Positive dopamine from organically reaching millions can increase productivity [6] - Individuals should choose how they spend their time and leverage available resources [12][13] Company Perspective - The company employs over 200 individuals, with an average age of 23, who actively trade attention daily [8] - The company aims to identify the next platform where human beings will gather [14] - It's important to balance public and private life, choosing what to share and what to keep private [17][18]