We live in a world where attention is currency. And while we swipe and tap and scroll, somewhere behind the scenes, tech companies are making billions. But what if you could get it cut.Cyrus Bash thinks that time is now. >> I think we're now in the place where we can start to let people actually profit off of their own attention, off of their own behavior because they own it and it's valuable. Cyrus is the founder and CEO of Generation Lab, a data intelligence company that studies young people and the trend ...

Great evening. We have our first speaker Mahiri Shafi. [Applause] Mahi Shaki is the founder, investor and visionary behind Trifend Media, the largest content hub and organic social media marketing agency in the GCC.From flipping sneakers at 16 to having $100 million in global media sales, he now mentors and empowers creators and entrepreneurs through a strong, powerful community. Today, Mr. . Shafi will talk to us about the psychology of attention exploring what captures it and holds it.Sir, we are ready to ...

[Applause] Thank you so much. It's a privilege to be here listening to all the esteemed speakers. Uh thank you for inviting.Um as my dear friend mentioned, I'm a corporate payment sales manager in Middle East um in a private US bank. I got my education as an engineer and somehow ended up as a banker. I might not be the best example for the kids at the moment, but I did not continue with my graduation.Um, the the the thing switching from engineer into banking and sales made me a hybrid of some spreadsheets, ...

Core Insights - Integral Ad Science (IAS) has formed a strategic partnership with Snap Inc. and Lumen Research to introduce a customized attention measurement tool for Snapchat campaigns, enabling advertisers to gain social attention metrics through a unique Snapchat attention score within the IAS Signal platform [1][3][5] Company Developments - The Snap Attention Measurement combines Lumen's eye-tracking technology with IAS's AI-powered media quality data, allowing advertisers to move beyond traditional viewability metrics and obtain deeper insights into consumer behavior [4][6] - IAS's CEO, Lisa Utzschneider, emphasized the importance of understanding consumer engagement with media, highlighting the partnership's role in providing a comprehensive view of attention to enhance media performance on social platforms [3][5] Industry Impact - This partnership is seen as a significant advancement in the Attention Economy, providing advertisers on Snapchat with the ability to measure how attention influences consumer actions [5] - The new attention measurement tool will be integrated into IAS Signal, which is designed to deliver essential data and insights for optimizing digital campaigns across various channels [5][9]

Hello everyone. My name is Miam Ner and today I will be talking about the age of distraction. Are we consuming or being consumed.Now I want you guys, the audience, to picture this. You're just sitting down and chilling and you get a notification on your phone. One video leads to another when you're scrolling on TikTok.One episode becomes another episode. Next thing you know, it's been hours, the sun's gone down, and your brain feels like a mush. By show of hands, how many times has this happened to you.Oh, ...