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Hershey's LesserEvil Buyout to Strengthen Better-for-You Snacks
ZACKS· 2025-11-20 15:35
Core Insights - The Hershey Company has completed its acquisition of LesserEvil, enhancing its presence in the better-for-you snacking market and expanding its capabilities in the salty snacks category [1][10] Group 1: Acquisition Details - The acquisition of LesserEvil allows Hershey to broaden its range of snacking experiences, focusing on clean ingredients and modern flavor innovation [2] - LesserEvil's commitment to USDA Organic and non-GMO standards aligns with consumer demand for transparency and variety in the clean-label segment [4] - The leadership team of LesserEvil will remain in place, ensuring continuity in innovation and operations while Hershey leverages its scale for distribution [6][10] Group 2: Strategic Implications - This acquisition supports Hershey's long-term strategy to diversify its portfolio and invest in high-growth brands that align with evolving consumer preferences [2][3] - Hershey's salty snack portfolio has shown significant growth, expanding 1.5 times faster in 2024 compared to the previous three years, indicating strong consumer interest [5] - The company is focusing on disciplined cost management and strategic pricing to navigate commodity inflation while aiming for balanced, sustainable growth [9] Group 3: Future Outlook - Hershey is confident in returning to on-algorithm top and bottom-line growth by 2026 as it builds the next generation of snacking leadership [9]