Building customer trust and loyalty remains a challenge for banks in the digital realm. Historically, customers would visit the branch to conduct their financial business, knew their banker by name and entrusted them to provide tailored and thoughtful advice. But how can banks create comparable intimacy via digital channels? Exhibiting a deep understanding of a customer’s financial situation and aspirations has been proven to build trust. A new paradigm of hyperpersonalisation Today, banks have the abil ...