Pricing Strategy - Rocky Mountain Chocolate Factory 正在通过动态定价来应对可可价格的剧烈波动 [1] - 公司每季度调整松露和巧克力椒盐脆饼的价格 [1]

Financial Performance & Guidance - Manderly's earnings and revenue exceeded estimates, but the company anticipates a 10% reduction in EPS due to cocoa cost inflation [1] - Excluding chocolate, the rest of Manderly's business is growing mid-single digits [2] - Chocolate prices globally are expected to increase by 30-50% over a 2-year period [2] - Last year, chocolate prices rose 15-20%, with a similar increase expected this year [3] Cocoa Market Dynamics - Cocoa prices have surged by approximately 400% in the last two years [3] - Demand for chocolate is expected to decrease by 6-7% due to price increases [8] - Early indications suggest a potentially banner cocoa crop, which could lead to an oversupply and potentially lower cocoa prices [9] - A worst-case scenario of crop failure could necessitate further price increases and product downsizing [8][10] Consumer Behavior & Regional Differences - Consumers are under pressure and anxious about the future, particularly in the US, where they are carefully managing their spending [5] - Lower-income social classes are experiencing the most significant shifts in shopping behavior [6] - Business in Asia and Europe experienced double-digit growth [11] - European consumers feel more confident than North American consumers, partly due to automatic salary increases linked to inflation in some European countries [12][13] Business Strategy - Only 30% of Manderly's business is in chocolate, mitigating the impact of cocoa price volatility [10] - 75% of Manderly's business is outside of North America, providing a more balanced consumer base [10] - Local production in Europe helps to mitigate the impact of currency fluctuations on consumers [12]