I think really good companies, the the very very vague, very very best companies tend to have founders and CEOs who ask pretty aggressive questions. Zuckerberg, Larry Page, those guys who have kind of gotten all the way to the mountaintop. They're pretty blunt. If you're running away from the truth to preserve feelings, that's a very dangerous thing in a tech company. And the kind of corlary to that is it's really important that like bad news travels fast. that you know if something's wrong that as CEO you ...