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How retailer Ralph Lauren deals with tariffs and uncertainty
Cost Management Strategies - The company has a proven toolkit to manage cost headwinds, suggesting experience in navigating challenging economic conditions [1] - Diversified sourcing and strategic partnerships with suppliers are key strategies to manage costs throughout the supply chain [2] - The company possesses strong brand pricing power, allowing for selective pricing and promotional activities when needed [2] External Factors - Tariffs continue to evolve, creating uncertainty for the company [1] - Prior cost headwinds, such as increased cotton prices, have been successfully managed [2] Focus on Consumer - The company's primary focus is on engaging consumers through storytelling, products, and experiences [2]