Core Insights - Amaze Holdings, Inc. has announced its sponsorship of the second annual SoCom Conference, focusing on social commerce, scheduled for February 26, 2026, in Venice Beach, California [1][2] Industry Overview - The global social commerce market is projected to reach $5.2 trillion by 2030, with U.S. livestreaming shopping growing at over 30% year-over-year [3] - SoCom aims to bring together leaders in e-commerce, content production, and the creator economy to foster innovation and collaboration [2] Company Strategy - Amaze's sponsorship aligns with its strategic focus on supporting creators within the rapidly growing social commerce sector [3][4] - The company plans to host two creator-focused events during the SoCom Conference to engage with the community and promote creator-led commerce [4][8]

Core Insights - Amaze Holdings, Inc. has announced an expanded strategic partnership with Contend, enhancing their existing advisory relationship into a fully integrated partnership focused on scaling creator-led commerce through immersive storytelling and integrated fulfillment [1][2] Partnership Details - The collaboration aims to shape Amaze's brand campaigns and go-to-market strategies, leveraging Contend's expertise in turning culture into measurable demand alongside Amaze's global commerce platform [2][5] - The partnership will facilitate product launches that connect content, community, and conversation, benefiting both creators and brands [2] Future Plans - Throughout 2026, Amaze and Contend plan to launch a series of creator- and brand-led commerce initiatives across various sectors, including food, culture, entertainment, and lifestyle [3] Strategic and Investor Impact - For Amaze, the partnership enhances market positioning by deepening creator relationships, expanding brand partnerships, and driving gross merchandise value through clearer positioning and more effective product launches [5] - For Contend, the partnership extends its storytelling and commerce model into a scalable platform environment [5] Company Profiles - Amaze Holdings, Inc. is a creator-powered commerce platform that provides tools for seamless product creation and advanced e-commerce solutions, enabling creators to generate sustainable income through authentic experiences [6] - Contend is a creative innovation studio specializing in cross-platform storytelling and content-driven growth for brands, media companies, and creators [7][8]