Core Insights - Amaze Holdings, Inc. has announced an expanded strategic partnership with Contend, enhancing their existing advisory relationship into a fully integrated partnership focused on scaling creator-led commerce through immersive storytelling and integrated fulfillment [1][2] Partnership Details - The collaboration aims to shape Amaze's brand campaigns and go-to-market strategies, leveraging Contend's expertise in turning culture into measurable demand alongside Amaze's global commerce platform [2][5] - The partnership will facilitate product launches that connect content, community, and conversation, benefiting both creators and brands [2] Future Plans - Throughout 2026, Amaze and Contend plan to launch a series of creator- and brand-led commerce initiatives across various sectors, including food, culture, entertainment, and lifestyle [3] Strategic and Investor Impact - For Amaze, the partnership enhances market positioning by deepening creator relationships, expanding brand partnerships, and driving gross merchandise value through clearer positioning and more effective product launches [5] - For Contend, the partnership extends its storytelling and commerce model into a scalable platform environment [5] Company Profiles - Amaze Holdings, Inc. is a creator-powered commerce platform that provides tools for seamless product creation and advanced e-commerce solutions, enabling creators to generate sustainable income through authentic experiences [6] - Contend is a creative innovation studio specializing in cross-platform storytelling and content-driven growth for brands, media companies, and creators [7][8]