Core Viewpoint - The rise of AI-generated "New Year greetings" featuring celebrities has sparked discussions about the legal boundaries and potential infringements on rights associated with unauthorized use of likenesses and voices [1][5]. Group 1: AI Technology in New Year Greetings - AI technology is being utilized to create engaging short videos featuring familiar celebrities, athletes, and historical figures, which has become popular on social media platforms as the Spring Festival approaches [1][2]. - The core technology behind these videos includes deep synthesis techniques, specifically visual synthesis (deep fake) and voice synthesis, which together create realistic AI-generated content [3][4]. Group 2: Legal and Compliance Concerns - There are significant concerns regarding the compliance and safety of deep synthesis videos, particularly regarding the unauthorized use of individuals' likenesses and voices, which can infringe on personal rights [5][6]. - The Chinese Civil Code explicitly protects portrait and voice rights, and unauthorized deep synthesis can violate these rights, potentially leading to defamation or copyright infringement [6][7]. Group 3: Industry Response and Regulation - Some AI service platforms are implementing measures to prevent misuse, such as mandatory AI-generated content labels and user agreements prohibiting unauthorized use of likenesses and voices [7]. - There is a call for network platforms to take responsibility for managing the production and dissemination of such content, including establishing comprehensive management mechanisms and responding promptly to infringement notifications [7].