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Nissan Resorts to e-Power Technology to Reshape Vehicle Lineup
ZACKSยท 2025-05-28 13:55
Core Viewpoint - Nissan Motor Co., Ltd. is leveraging its new e-Power technology to facilitate a turnaround after reporting significant financial losses, focusing on the North American market for recovery [1][2]. Group 1: e-Power Technology - e-Power is a hybrid system that utilizes both an electric motor and a gasoline engine, providing a smooth driving experience without the need for charging [1][2]. - Unlike traditional electric vehicles, e-Power generates its own charge through gasoline, making it more convenient for drivers [2]. Group 2: Financial Performance and Strategy - Nissan reported a $4.5 billion loss for the fiscal year ending in March, highlighting the urgent need for a successful model [2]. - The company is implementing a major restructuring plan, which includes cutting about 15% of its global workforce (approximately 20,000 jobs) and reducing manufacturing plants from 17 to 10 [3]. Group 3: Market Position and Competitors - e-Power is currently available on models like Qashqai and X-Trail in Europe and Note in Japan, with plans to launch in the U.S. in the new Rogue [4]. - The only other automaker offering a similar hybrid system is Suzuki, indicating a competitive landscape for e-Power technology [4]. Group 4: Future Developments - Nissan is also working on advanced electric vehicles and solid-state battery technology, which may replace current lithium-ion batteries [5]. - Previous merger talks with Honda were dropped, indicating a shift in strategic focus [5].