[música] Buenas tardes. Seguramente si preguntáramos en esta sala, ¿cuántos de vosotros pensáis que ganar es bueno? Todos me diríais que sí. Perder también es malo, pero esto no es tan sencillo. Depende cómo se mire. Perder y ganar pueden ser parte de una misma moneda. A veces sentimos que ganamos, pero para ello tiene que perder. Yo gano porque otro pierde. Sin embargo, en otras ocasiones creemos, sentimos que estamos perdiendo, pero en realidad estamos soltando el lastre. Depende cómo se mire. Ganarnos si ...

Entrepreneurship & Success - The "secret formula" for guaranteed success in entrepreneurship does not exist; challenges and failures are essential for growth [3] - Determination alone is insufficient; action and, crucially, preparation are necessary for achieving goals [5] - An individual's success is influenced by their environment, emphasizing the importance of choosing the right people to surround oneself with [6][7] - In a competitive environment, businesses should aim to "destroy" their competition through strategy and tactics [10] - Time is a valuable resource, with data suggesting employees are only productive for approximately 3 hours and 15 minutes per day [11] Change & Innovation - Constant innovation and adaptation are crucial, as what works today may not work tomorrow due to market self-regulation [14] - Opportunities are fleeting, and one cannot force others to join their entrepreneurial journey [15][16] - Success is a gradual, continuous process rather than a sudden leap [17] Ecuador's Entrepreneurial Landscape - Ecuador has infinite possibilities for growth and is a country that needs its people [19] - Ecuador is the second most entrepreneurial country in the world, highlighting the need for training, information, and continuous growth [20] - Entrepreneurship in Ecuador is worthwhile, encompassing the entire journey, the people encountered, and the process of growth [20]

Business Model & Industry Context - Chebu Time Café is Mexico's first Time Café, blending coworking and traditional café elements, offering unlimited beverages, snacks, meeting rooms, and internet [1] - The hospitality industry in Mexico employs 8-10% of the national workforce, according to the National Institute of Statistics and Geography (INEGI) [1] - The restaurant and hospitality sector in Mexico may experience annual staff turnover rates as high as 100%, according to Hero Guest [1] Leadership & Human Resources - Chebu Time Café emphasizes a "generative leadership" approach, integrating human experience into the business [1] - Key practices include defining promises and non-negotiables in all processes, from hiring to client interactions [1] - The company prioritizes investing 51% of energy in people and 49% in the rest of the business to foster a human-centric culture [1] - Performance evaluations consider not only skills but also sincerity, reliability, care, and respect [2] Company Culture & Results - Chebu Time Café's staff turnover rate was only 6% last year [2] - 90% of leadership roles within Chebu Time Café are held by women [2] - The company promotes work-life balance by organizing shifts based on personal requests and implementing a role system for cross-training [2] Generational Considerations - Millennials (ages 20-44 this year) are increasingly in leadership positions [2] - Generation Z (ages 13-28) has an average job tenure of only 2 years and seeks workplaces that align with their values [2]