Company Overview - Celsius has announced a positive transaction with PepsiCo, marking a significant development for the company [1] - The CEO highlighted the excitement surrounding Celsius and the overall energy category, which has shown improvement compared to the previous year [2] Industry Insights - The energy category experienced negative growth last year but stabilized in Q4, with a return to double-digit growth rates in Q1 and Q2 of this year [2] - Celsius currently holds approximately 10% to 11% market share within its portfolio [2] Marketing Initiatives - The company is investing in the "LIVE. FIT. GO." campaign, which includes programming and advertising efforts, particularly around the NFL for the first time [3]