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Every SoFi Investor Should Keep an Eye on This Number
The Motley Foolยท 2025-04-25 10:43
Core Insights - SoFi has demonstrated significant growth since going public, with its membership nearly tripling and bank deposits reaching nearly $26 billion since obtaining its banking charter in early 2022 [1] Group 1: Financial Performance - SoFi's third-party lending platform and Galileo technology platform have shown impressive growth, which is crucial for the company's overall performance [2] - The ratio of financial services products to loans in SoFi's ecosystem is a key metric for its success, indicating the company's strategy to create a "financial services productivity loop" [3] Group 2: Customer Acquisition and Market Strategy - The ratio of financial services products per lending product has increased from 3.8 in 2021 to a projected 6.3 in 2024, highlighting the company's focus on cross-selling opportunities [3] - A higher proportion of financial services customers allows SoFi to efficiently market loan products, positioning the company to capitalize on future loan opportunities as economic conditions improve [4]