Performance attribution for the quarter was driven by the successful launch of the UFC partnership, with UFC 324 reaching approximately 7 million households and serving as the platform's largest exclusive live event. Management is executing a 'Paramount One' marketing strategy to break down internal silos and leverage the entire ecosystem to drive billions of impressions for tent-pole launches. The Studio segment is undergoing a 'rebuild phase' to address an inherited underperforming slate, shifting t ...