Core Insights - A new report indicates that Netflix Inc and Paramount Global are leading in viewership for the 2024-2025 season across both streaming and broadcast television sectors [1] Streaming Sector Performance - Netflix dominated the viewership rankings with five of the top 10 most-viewed shows and a total of 12 out of the top 25 series [3] - Paramount ranked second with three shows in the top 10 and six in the top 25 [3] - Amazon's Prime Video had only one title, "Reacher," in the top 25, ranking fourth, with its next best title at 42nd [4] Demographic Insights - For the key age demographic of 18 to 49, Netflix had six of the top 10 series and 17 of the top 25 shows, showcasing its strong appeal in this group [5][6] - Paramount's performance in the same demographic was weaker, with only one title, "Landman," in the top 10, indicating a stronger viewership from its broadcast segment [6][7] Viewership Data - The top viewed shows included "Squid Game" with 27.1 million viewers and "Adolescence" with 19.0 million viewers, both from Netflix [9] - Paramount's "Landman" had 15.8 million viewers, ranking seventh in the overall list [9]

Paramount Global co-CEO Chris McCarthy said the company has invested in Taylor Sheridan producer 101 Studios but isn’t looking to acquire what he calls a preferred partner. Par has also started using models it developed around Sheridan with new creative talent. “We absolutely value both of those parties. Let me first start by saying that they’re two separate entities,” McCarthy said on Paramount’s quarterly earnings call when asked why Paramount doesn’t buy 101 and vertically integrate with its hit machine ...