Core Insights - A new report indicates that Netflix Inc and Paramount Global are leading in viewership for the 2024-2025 season across both streaming and broadcast television sectors [1] Streaming Sector Performance - Netflix dominated the viewership rankings with five of the top 10 most-viewed shows and a total of 12 out of the top 25 series [3] - Paramount ranked second with three shows in the top 10 and six in the top 25 [3] - Amazon's Prime Video had only one title, "Reacher," in the top 25, ranking fourth, with its next best title at 42nd [4] Demographic Insights - For the key age demographic of 18 to 49, Netflix had six of the top 10 series and 17 of the top 25 shows, showcasing its strong appeal in this group [5][6] - Paramount's performance in the same demographic was weaker, with only one title, "Landman," in the top 10, indicating a stronger viewership from its broadcast segment [6][7] Viewership Data - The top viewed shows included "Squid Game" with 27.1 million viewers and "Adolescence" with 19.0 million viewers, both from Netflix [9] - Paramount's "Landman" had 15.8 million viewers, ranking seventh in the overall list [9]

Core Insights - Paramount Global's co-CEO Chris McCarthy emphasized the company's strategic partnership with Taylor Sheridan's 101 Studios, highlighting that they are not seeking to acquire the studio but value the existing relationship [1][2][4] - The partnership with Sheridan has proven successful, with Paramount holding an exclusive agreement with him until 2028 and owning all intellectual property (IP) generated from their collaboration [3] - Paramount has implemented new creative models inspired by Sheridan's work, which have been effective in attracting new talent, such as Jez Butterworth, leading to successful projects like The Agency and MobLand [5] Financial Performance - Paramount reported solid quarterly earnings but is focusing on cash conservation amid a challenging macroeconomic environment, alongside significant cost reductions in preparation for a merger with Skydance [6] - The average production cost of Paramount Pictures' films has been reduced by 35% over the past 24 months, indicating a strategic shift towards more efficient production practices [6] Future Outlook - The company anticipates that its sale to Skydance will be finalized in the first half of the year, pending FCC approval [7]