Career & Entrepreneurship - Speaker made all important life decisions by going to an island, emphasizing the tranquility and slow pace of life there [1] - Speaker changed careers three times, driven by a desire to explore new fields like digital communication, inspired by the emergence of Facebook [2][3] - Speaker founded an agency with a focus on empowering young people, especially women, to freely express their ideas and challenge the status quo [6][7] - Speaker highlights the importance of surrounding oneself with "crazy people" who challenge conventional thinking, as they often indicate being on the right path [11] - Speaker emphasizes the importance of not giving up, drawing inspiration from creativity, craziness, and differences [13] Personal Growth & Resilience - Speaker adopted her sister's children after her sister passed away, raising them as a single mother and ensuring they received a university education [8][9] - Speaker emphasizes that everything can be lost or regained in a moment, highlighting the importance of resilience and a forward-looking perspective [15][16] - Speaker lost family in the February 6th earthquake in Antakya, which reinforced the understanding that everything is temporary [14][15] Generational Perspective - Speaker acknowledges that the world has changed significantly and continues to evolve, emphasizing the importance of learning from younger generations [13][14]

Business Origin & Development - The business originated from a chance encounter with matcha while the founder was working as a delivery driver in New York [5][6][7][8][9] - The founder initially pursued hotel management but shifted focus to the service sector, seeking a better understanding of its dynamics [3][4] - The company adapted matcha for the Turkish palate by adjusting aromas and milk types [11] - The company currently has five branches, with three under renovation to reach eight, and plans to open a London branch soon [12] Strategic Decisions & Market Positioning - The founder returned to Turkey from the US and traveled to Japan to source matcha [10][11] - The company leverages social media, particularly TikTok, to promote matcha among younger demographics [14] Key Success Factors - The founder's diverse experiences, including working in different sectors and as a delivery driver, contributed to a unique perspective and the discovery of matcha [12][13] - Combining seemingly unrelated experiences (puzzle pieces) led to the introduction of matcha to Turkey [13][14]

Entrepreneurship & Personal Development - The speaker shares his personal journey from growing up in a gecekondu (shanty town) to becoming a digital entrepreneur, emphasizing the importance of remembering one's origins [1] - The speaker highlights overcoming stuttering through music, rhythm, and folk dances, illustrating the power of creative expression in personal healing and growth [2] - The speaker emphasizes the significance of self-discovery and continuous learning, advocating for embracing new versions of oneself regardless of age [3] - The speaker underscores the importance of creative confidence and unique perspectives in driving innovation and technological advancement [5] - The speaker advocates for zero ego and empowering others, suggesting that mutual support and shared success lead to greater collective achievement [4] Business & Innovation - The speaker founded Pixel Akademi, an IT academy with branches in Antalya and İzmir, showcasing entrepreneurial ventures in the field of IT education [3] - The speaker authored a Turkish book on Design Thinking, which has become a resource in over 20 universities, demonstrating contributions to design and innovation in the Turkish language [3] - The speaker highlights the importance of drawing inspiration from historical figures like the individual who transformed Turkish agriculture in 1924, emphasizing the value of innovation and design in national development [6][7]

Entrepreneurial Journey & Values - The speaker's entrepreneurial spirit was ignited in childhood due to a personal experience, leading to self-reliance and resourcefulness [1] - The speaker emphasizes the importance of family influence, particularly the lessons learned from his father regarding justice and hard work [1] - The speaker believes in representing one's origins and country with integrity, avoiding actions that could damage their reputation [2] - The speaker highlights the significance of perseverance and self-belief in overcoming challenges, referencing the early struggles of establishing his business [2] Business & Media Insights - The speaker founded Business Life Ekonomi, a publishing and consulting service aimed at motivating value creators in the business world [1] - The speaker emphasizes the importance of ethical competition, stating that a company's success is linked to the overall health and integrity of its industry [2] - Business Life experienced a resurgence during the pandemic, prompting the speaker to reflect on his journey and achievements [2][3] - The speaker's company provides communication strategies and content creation for various corporate roles across 218 companies [2] Personal Development & Philosophy - The speaker values the lessons learned from his upbringing, viewing challenges as opportunities for growth and resilience [1] - The speaker believes in tailoring advice to individual circumstances and aspirations, rather than imposing personal preferences [3] - The speaker advocates for the idea that saving leads to reputation, challenging the notion that reputation requires spending [5]

Entrepreneurial Journey & Lessons Learned - Speaker shares a 50-year life journey, highlighting milestones and turning points, aiming to provide insights for the audience [2] - Early entrepreneurial ventures included student transportation services and tour operations during university years, demonstrating early business acumen [6][7][10] - A failed restaurant venture in Antalya led to significant financial loss, teaching the importance of understanding the market and its nuances [12][13] - Overcoming financial setbacks and depression after the Antalya failure, speaker emphasizes resilience and the need to learn from mistakes [14][15] - Speaker emphasizes the importance of perseverance and learning from setbacks, using the metaphor of a boxer who gets knocked down but gets back up [35] Business Strategy & Industry Insights - Speaker identified a gap in the catering industry by offering innovative menus compared to the standard offerings of the time [17] - Speaker highlights the importance of separating business ventures into distinct "pockets" to avoid financial risks and ensure stability [22] - Speaker notes the allure of the food and beverage industry, but cautions against the pitfalls of naivety and the presence of predatory business practices [24][25] Personal Development & Motivation - The early loss of his father at 22 was a major turning point, instilling a sense of responsibility and perseverance [26][27] - Speaker emphasizes the importance of perspective, distinguishing between "looking" and "seeing" opportunities [5][16] - Speaker draws inspiration from a 1966 photograph of Muhammad Ali, using it as a metaphor for resilience and determination in the face of adversity [31][32]

Career & Entrepreneurship - The speaker shares his 50-year life journey, focusing on milestones and turning points, aiming to provide insights for the audience [2] - The speaker initially wanted to study gastronomy but pursued other opportunities in Turkey due to the limited options in the early 1990s [3] - The speaker started a transportation business for university students, demonstrating entrepreneurial spirit and resourcefulness [6][7][8] - The speaker experienced a significant setback by losing all his savings in a restaurant venture in Antalya, highlighting the importance of understanding the market [12][13] - The speaker emphasizes the importance of resilience and learning from failures, using the analogy of a boxer who gets knocked down but gets back up [14][34] - The speaker highlights the competitive nature of the food and beverage industry, cautioning against naive aspirations and predatory practices [24][25] - The speaker stresses the importance of separating business ventures to avoid financial risks, drawing from his experience in Antalya [22] Personal Development - The speaker emphasizes the difference between looking and seeing, suggesting that everyone perceives opportunities and situations differently [5][17] - The speaker values inspiration from observing others and incorporating those insights into his own life [16] - The speaker learned the importance of perseverance and fulfilling commitments even in the face of personal tragedy, referencing the loss of his father [27][28] - The speaker advocates for taking control of one's life and striving to be the one who delivers the punch, rather than being defeated [34][35][36]

Business Origin and Inspiration - The founder's entrepreneurial spark ignited at age 15 while working at the family's gas station, observing her father's business acumen [1][3][4] - The idea for the salt business originated from observing her father experimenting with salt crystallization on their terrace, sparking the founder's interest in the potential of a neglected salt flat [8][9][10] Product Development and Analysis - The company conducted analyses of its salt, revealing it surpassed the quality of a popular Pakistani salt in terms of mineral content and purity [18] - The salt was tested for heavy metals and microplastics, with results showing no detectable heavy metals and being microplastic-free, a significant advantage in the market [22][35][36] Marketing and Sales Strategy - Initial marketing efforts involved approaching doctors and health influencers, facing skepticism about the viability of a salt brand [24][25] - A turning point was a health conference where the salt's qualities were praised, leading to the first direct message orders via Instagram [26][27][29][30] - Despite initial rejections from chain markets, persistence and a news story about exporting the salt to the US led to securing shelf space in major retailers [31][32][36][37] Business Growth and Expansion - The company started by employing women in a village in Kırıkkale for packaging, gradually scaling up production [23] - The company currently exports its products to 13 countries, expanding its market reach beyond Turkey [37] Overcoming Obstacles - The company faced initial skepticism and rejection from chain markets, highlighting the challenges of introducing a new brand in a competitive market [31][32] - Securing microplastic testing and achieving a "not detected" result was crucial for gaining credibility and market access, especially in the US [34][35]

[Alkış] [Müzik] Merhaba, ben Burcu Kanin. Denizli'de fırıncı bir baba ve öğretmen bir annenin ilk evladı olarak dünyaya geldim. Burada anlatacağım hikayem sadece bir yaşam öyküsü değil. mücadeleyle, inançla ve dönüşümle örülmüş bir ruh yolculuğu. Doğduğun coğrafya kaderindir derler ya. Ben pek buna katılmasam da çocukluğunun geçirdiğin topraklarda ailenden gelen o görünmez e köklerin işte onlar ruhunun haritasını çizer. Benim ruhumun haritası rahmetli dedem ve anneannemin Kerpiç evinde çizildi. Ama asıl keş ...