Artificial Intelligence & Advertising Industry Disruption - The advertising industry is facing its biggest disruption and opportunity in history due to artificial intelligence [1][2][3] - Personalized advertising is coming, tailoring ads to individual preferences and behaviors [4][5][8] - Within one to two years, real-time translation via devices like AirPods will be seamless [6] - Hyper-personalized ads will impact various platforms, including TV, radio, mobile, and outdoor advertising [10] - The industry is already implementing personalized advertising with a clothing brand, resulting in 60% of women entering the store, spending an average of one hour, and 80% making a purchase [13] Job Market & Skills - Approximately 300 million jobs worldwide are expected to disappear in the next two years [6] - Traditional education may become less relevant, emphasizing the need for adaptation [6] - The demand for "prompts" (instructions for AI) will create new job opportunities [6] - Adaptability is crucial; professionals must embrace AI to avoid being left behind [6][7][14] - Dedicating just 15 minutes daily to learning about AI is recommended [13] Strategies for Success - Adaptability is key to navigating the changing landscape [7][14] - Surround yourself with intelligent people and embrace collaboration [7] - Maintain a "divine discontent," constantly seeking improvement and innovation [7]