Core Insights - Apple is projected to surpass Samsung as the world's leading smartphone seller and maintain this position through 2029 [1][2] - The growth in Apple's smartphone shipments is attributed to the popularity of the iPhone 17 series, which saw a 9% year-over-year increase in shipments during Q3 [2][6] Market Dynamics - Samsung has held the title of top smartphone seller since 2012, but Apple's recent gains indicate a shift in market dynamics [2] - The replacement cycle for smartphones is reaching a critical point, with consumers who bought devices during the COVID-19 boom now looking to upgrade [3] Future Growth Drivers - The sale of 358 million second-hand iPhones between 2023 and Q2 2025 is expected to lead to increased upgrades to new iPhones in the coming years [3] - Upcoming product launches, including a second model in the affordable "e" series in early 2026 and a foldable iPhone by the end of 2026, are anticipated to further boost Apple's market position [4] Consumer Preferences - An increasing preference for the iOS ecosystem and compatibility between devices will help Apple maintain its lead over other smartphone manufacturers through the end of the decade [5] - The introduction of the iPhone 16e, priced at $599, is expected to attract more customers to Apple [5]