Core Insights - Apple is planning its largest transformation to the iPhone, which includes changes to both the products and their release schedule [2][3] Product Strategy - Apple intends to introduce three high-end models: iPhone 18 Pro, iPhone 18 Pro Max, and a new foldable device next fall, followed by the iPhone 18, iPhone 18e, and potentially an updated iPhone Air about six months later [3][4] - The iPhone Air is viewed as a prototype for the foldable iPhone, utilizing similar components and technology [4] Release Schedule - Starting next year, Apple will alter its release schedule to avoid clustering multiple launches in the fall, aiming for steadier revenue throughout the year and reduced pressure on workers and manufacturers [5] Market Performance - Apple's market capitalization surpassed $4 trillion last month, driven by strong demand for the iPhone 17, making it the third public company to reach this milestone [5] App Store Strategy - Apple has introduced a program that reduces the standard 30% fee for app developers on in-app sales to 15% for a category of software called "mini apps," which operate within other standalone apps [7] - This shift could lead to a more streamlined user experience, with fewer apps on devices but more features available within those apps [8]