Group 1 - The company emphasizes a cautious approach towards leverage in real estate development, highlighting the potential dangers of debt [1] - iREIT® offers comprehensive research services covering various investment vehicles including REITs, mREITs, Preferreds, BDCs, MLPs, ETFs, Builders, and Asset Managers [2] - The iREIT® Tracker provides data on over 250 tickers, including quality scores, buy targets, and trim targets, enhancing investment decision-making [2] Group 2 - A new Ratings Tracker called iREIT Buy Zone has been introduced to assist members in screening for value [2] - The company is promoting a 2-Week FREE TRIAL along with a complimentary book to attract new members [4]