Retail Strategy - Costco's $1.50 hot dog-and-soda combo is a prime example of a loss leader strategy [1] - A 40-cent soft-serve ice cream cone is emerging as a new loss leader in the market [1]

For business students learning about the concept of a loss leader, there was no better example than Costco’s $1.50 hot dog-and-soda combo.Across the Pacific, a new king has emerged: a soft-serve ice cream cone that typically costs 40 cents. 🔗 https://t.co/YpOgD68yLB https://t.co/KSF6DLQ5XH ...