Political Strategy & Public Perception - The focus should be on the policies themselves, rather than the individual politician [1] - Agreement with the proposed manifesto is more important than personal feelings towards the individual [1] - Trust is earned through the ability to effectively execute and "GET THE JOB DONE" [1] Call to Action - Encourages engagement with the manifesto and invites critical feedback [1] - Promotes a specific campaign or candidate (@votebruv) [1]