Today, we've wiped out over half of all the beef cattle operations in business just over a generation ago. We've lost 52% of them. And the four largest packers controlled today about 80% of the marketplace.And consumers in 2024 paid about $823 per pound for beef. And so what we see today is a dysfunctional marketplace. As I described before, since 2017, we saw beef prices going up.that consumers were paying in the retail store. We saw cattle prices going down. The latest census shows that just in the 5-year ...