Overview - The company reported a strong performance in Q3, achieving $200 million in EBITDA, driven by significant growth in Celsius and Alani brands [1]. Company Performance - The company experienced strong growth rates, particularly in the Celsius brand, which contributed to the overall positive financial results [1]. - Alani brand continued its rapid growth trajectory, indicating strong market demand and brand recognition [1]. Market Dynamics - There were differing perspectives between buy-side and sell-side analysts regarding the company's performance and future expectations [1]. - The company emphasized the importance of the "LIVE. FIT. GO." marketing campaign launched in June, which played a crucial role in driving sales and brand engagement [1].