Consumer Trends & Preferences - Consumers are increasingly sensitive to artificial ingredients, driving a shift away from artificiality [1] - Social media and broader trends significantly influence consumer choices alongside scientific considerations [1] - The industry aims for zero artificial ingredients in the portfolio within the next few years, aligning with consumer demand [6] Product Portfolio & Innovation - 60% of the company's products already contain no artificial ingredients, with ongoing efforts to improve this [2] - Brands like Lay's and Tostitos are being relaunched with no artificial ingredients to enhance their real food credentials [2] - New platforms like Doritos Naked and Cheetos Naked are being launched without artificial colors, maintaining the same great taste [5] Supply Chain & Technical Challenges - Building the supply chain for natural ingredients, especially those providing color, presents a challenge that requires time and conscious effort [3] - Technical complexities in some products necessitate careful consideration during the transition to natural ingredients [3] Consumer Education & Transition - Consumer education is crucial to facilitate the shift towards products with no artificial ingredients [4] - The company is taking a cautious approach with brands like Doritos and Cheetos, where color is integral to the flavor experience [5] - Consumer feedback will guide the pace and risk associated with transitioning other brands to no artificial ingredients [6]