Body Language in Business Communication - Body language is a crucial first language, sending messages even before words are spoken [6] - Non-verbal cues are often unconsciously perceived and believed more than spoken words [1][7] - Entrepreneurs should be aware of their own baseline body language to avoid misinterpretations [12][14] Key Body Language Tips for Entrepreneurs - Maintain great posture to project confidence and power [10][12] - Adopt an open and available stance when interacting with people [10][20] - Open power zones (throat, heart, belly button area) to welcome customers [20] - Beaming, or showing inner excitement, makes customers feel valued [21][22] - Avoid bringing negative emotions into the workplace, as emotions are transferable [23][24] Body Language in Sales and Negotiation - Know everything about your product and your customer to effectively serve their needs [28][29] - Focus on identifying and solving customer problems [30][31] - In virtual presentations, pay attention to lighting and use hands purposefully, exposing palms to show honesty [40][42] Interpreting Body Language in Others - Build rapport to establish a baseline of normal behavior before assessing deviations [46][48] - Look for congruence between facial expressions, words, tone, and non-verbal cues to detect deception [51][52] - Deceptive individuals often don't practice gestures and may exhibit stillness due to creating a story [50][52]