Consumer Behavior - Most consumers spend their free time on mobile devices, not desktops [3] - Most consumers prefer native apps over Progressive Web Apps (PWAs) [3] - Consumers prioritize entertainment, interest, or problem-solving over standards [2] - Adding choices in onboarding flows reduces conversion rates [3] Onboarding & User Experience - World-class Web2 consumer apps typically onboard with a phone number or email address [1] - Forcing users to switch apps for each transaction pushes them back to Web2 [1] - Most consumers do not have a pre-existing wallet [3] - Mobile deeplinks between apps are unreliable, especially on iOS [3] Web3 Strategy - Build apps on open protocols/data/APIs to serve power users who want to bring their own wallets [2]