So, at the end of every, you know, podcast you listen to, they say, "Go listen to us on whatever app you want." And the thing that's easy to miss is that what it means is that you have a choice. And the reason you have a choice is because podcasts are based on an open standard. And this is different from almost everything else that we do because they're all proprietary, right.So, when you watch somebody on, you know, on YouTube or Tik Tok, you're locked in and you can't say, "I'm going to watch that that Ti ...